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Clinical Educator Teams: Are They Right for Your Brands?
View this free webcast to find out.
This one-hour webcast, a presentation of Pharmaceutical Executive, was recorded on July 24, 2007. It features perspectives from a panel representing pharma, medical, and patient viewpoints, and can help you learn how to work with clinical educators as well as hear testimonials of companies who have benefited from such efforts.
Education—of prescribers, practice staff, and patients—is the key to compliant pharmaceutical drug usage and successful health outcomes. And today, one of the most innovative tools for educating pharma stakeholders is the clinical educator team.
Clinical educators…
• Teach clinicians about under-diagnosed, misdiagnosed, or under-treated disease states
• Explain important treatment guidelines that aren’t widely incorporated into clinical practice
• Demonstrate proper procedures for administering new or complex drugs
• Help patients understand how and why to take their medicines exactly as prescribed
• Ensure patients understand what’s being said and why it’s important
• Motivate patients in ways that will increase compliance
…in full compliance with all regulations and industry guidelines.
An Effective Approach
This educational approach (see Innovex Health Management Services as an example) can be particularly effective for market expansion, accelerating treatment adoption, and increasing patient compliance for brands in a number of clearly defined circumstances.
Click here to register for the webcast and begin to discover how you could benefit from a more effective educational approach.
Panelists
Stewart H. Rosen, MD
Vice President, Medical Affairs
and Health Management Services
Innovex
Patrick Clinton
Editor in Chief
Pharmaceutical Executive
Scott Sherman
Director of Patient Services
EMD Serono, Inc.
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