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Primary Care Sales Teams
As the first line of consultation for nearly all patients, primary care physicians are a pivotal audience in ensuring the success of many brands. Historically, success would be predicated merely on the size of the primary care sales team. But in today’s challenging work environment, Innovex understands that only highly qualified representatives with the right combination of personal communication abilities, selling skills and therapeutic knowledge are able to gain access to primary care physicians and deliver our customers’ message face-to-face.
Through our industry relationships, experience and processes, Innovex can rapidly attract, select, deploy and manage highly qualified primary care sales teams needed to quickly execute customers’ plans.
The Innovex Difference
- Proven screening and selection methodologies quickly help identify the best-qualified candidates based on a list of behavior-based attributes that we fine tune with you to meet the specific requirements of our customers.
- Sophisticated analytical techniques developed internally, and Innovex partnerships with leading industry consultants such as marketRx, IMS and Verispan, allow us to work closely with customers to ensure sales teams are optimally deployed and target the right doctors with the right message with the right frequency of calls.
- Sales force effectiveness tools and processes continually track and report on the progress of projects, the performance of sales representative and the effectiveness of 1st line managers to ensure that Innovex managed teams perform to the highest ability.
- Over 25 years industry experience in managing successful field teams effectively keep projects on track to achieve customers’ brand sales and share goals.
Innovex Field Team Flexibility
- Field Management flexibility. Customers may choose to use their own field managers and internal resources in leading project teams, or deploy Innovex-managed teams using front-line managers experienced in using the Innovex performance management and project tracking tools.
- Dedicated Sales Teams. These sales teams of highly qualified sales representatives devote 100% of their time to your company and the promotion of your company’s brands only. Dedicated sales teams are ideal when you need to boost resources for launches or high potential products; maximize the return of brand portfolios, create new strategic opportunities, or manage risks through flexible cost.
- Syndicated Sales Teams. A cost-effective and efficient way of reinforcing your sales teams, these representatives take on more than one non-competing brand. Syndicated teams are beneficial for all promotion-sensitive products, regardless of their stage in the product life-cycle. Sharing a detail call with other brands increases your overall reach and frequency to physicians with sales representatives that have established relationships with your specific physician audience – at a much lower cost.
Contact Us
In the UK: +44 (0) 1344 601500
In the US: 1-866-331-7803
Email: smartersolutions@innovex.com.
For specific worldwide office locations, click here.
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