PARSIPPANY, N.J. - October 19, 2001 - Innovex, the commercialization business unit of Quintiles Transnational Corp. (Nasdaq: QTRN) today announced the formation of the Innovex eHealth Solutions Group, an Innovex service group that provides Internet-based sales and marketing services for the pharmaceutical, biotechnology and medical device industries.
The premier product of the group is iQLearning, a Web-based system that has the capability to provide a wide range of online products and educational programs for physicians and sales representatives.
For physicians, iQLearning is designed to provide online, product-specific medical information or "e-detailing," medical meeting capabilities, continuing medical education (CME) courses, product samples, sales call requests and the ability to enroll physicians in late phase clinical research studies. Sales representatives can use iQLearning for on-line training, meetings, sales calls, and for directing physicians to online product information.
"iQLearning's Web-based service technology extends the reach of the sales representative provided by Innovex and gives the physician valuable resources to acquire and share information to help meet the needs of patients," said Richard Johnson, M.D., Chief Executive Officer, Commercialization North America. "Our research indicates that pharmaceutical companies may increase their investment in Internet-based marketing by 20 percent to more than $500 million in the next two years.
"With iQLearning, Innovex can provide customized solutions to meet the needs of customer companies and the healthcare providers they serve with offerings including sales training, product information, disease information, and continuing medical education."
iQLearning features customizable text, graphics and live video-based communication to be shared by sales representatives and physicians.
About Innovex
Innovex is the world's leading commercial solutions provider that offers sales and marketing services designed to accelerate the success of pharmaceutical, biotech and medical device products. These services include:
--Sales force recruitment, training and deployment: provides dedicated sales forces to meet the specific needs of individual customers.
--Contract sales services: deploys field and management staff as needed to promote customer products.
--Innovative promotional solutions: balances the needs for large-scale sales presence with a wide range of specific detailing requirements of two or more highly targeted customers.
--Unique deal structures: offers financial resources to help market customer products.
--Strategic marketing solutions: designs market analyses, action plans, co-promotions and consulting services tailored to customer needs.
--Customized information technologies: uses advanced information technology database and reporting technologies to enhance sales targeting and reporting capabilities.
--Health management services: provides non-traditional approaches to commercial development through optimizing therapies and patient compliance.
Since 1996, Innovex has created more than 94 contract sales forces in the United States, with more than 12,500 representatives that have launched more than 100 established products and 37 new products. For more information, visit the company web site at www.innovex.com.
About Quintiles
Quintiles Transnational Corp. is the world's leading provider of information, technology and services to bring new medicines to patients faster and improve healthcare. Headquartered near Research Triangle Park, North Carolina, Quintiles Transnational is a member of the S&P 500 and Fortune 1000. For more information visit the company's web site at www.quintiles.com.