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Case Study II Sales Force Build

Customer Situation

  • Need for rapid Sales Force expansion in preparation for a major product launch
  • Competitorsユ Sales Forces were 5 to 8 times larger

Critical Issues

  • Company was relatively unknown in Japan, making it difficult to recruit sufficient high-quality staff
  • Industry's stringent training requirements strained company's finite in-house training and management resources

The Innovex Solutions

  • Innovex worked with the customer to develop a unique cooperative program to train new MRs to meet Japan's MRTC requirements
  • High quality candidates from other markets were screened by Innovex and recruited to Quintiles Academy for training
  • Trainees received specific therapy & disease area knowledge through Innovex's relationships with major local teaching hospitals

Results

  • Successful recruitment of high calibre MR trainees at a far higher rate than normal for Japan
  • Innovex hired 80 MR trainees for the customer within a record two months
  • Another 80 of the customer's own recruits received specialist Innovex training
  • All students passed the mock MRTC test with an average grade of 84% and with none dropping-out - a testament to Innovex's superior recruitment, assessment and training processes