Customer Situation

• Customer was ready to launch three high-potential primary-care products in the same time frame
• Speed was essential to achieve market penetration ahead of competitors' brands

Critical Issues

• Customer's year-end sales forecasts were very aggressive
• No provisions in the budget for increases in fixed headcount

The Innovex Solution

• Build a second full-time Innovex Sales Force to independently launch the main product and provide additional promotional support to other major brands
• Tailored Innovex training to fit specific product marketing parameters
• Hired and trained 400 Medical Representatives in 14 weeks

Results

• Reach, frequency and market share for both primary and secondary products were significantly increased
• Newly launched product exceeded sales objectives by 245% and captured over 50% of the market in five months
• Customer's projected return-on-investment was achieved within a short time period